ZARA ÀÚ¶ó ºê·£µåºÐ¼®¹× ZARA ÀÚ¶ó ¸¶ÄÉÆÃ SWOT,STP,4PÀü·«ºÐ¼®°ú ZARA ¹®Á¦Á¡°ú °³¼±¹æ¾ÈÁ¦¾ð PPT
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ZARA ÀÚ¶ó ºê·£µåºÐ¼®¹× ZARA ÀÚ¶ó ¸¶ÄÉÆÃ SWOT,STP,4PÀü·«ºÐ¼®°ú ZARA ¹®Á¦Á¡°ú °³¼±¹æ¾ÈÁ¦¾ð PPT¿¡ ´ëÇÑ ÀÚ·áÀÔ´Ï´Ù.
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1. ZARA ÀÚ¶ó ºê·£µå¼Ò°³
(1) ZARA ºê·£µå °³¿ä
(2) ZARA Çٽɿª·®
(3) °æ¿µÃ¶ÇÐ
2. ZARA ±â¾÷ȯ°æºÐ¼®
(1) ÆÐ½ºÆ®ÆÐ¼Ç ½ÃÀå»óȲºÐ¼®
(2) 5 Forces ModelºÐ¼®
3. ZARA ÀÚ¶ó SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
4. STPºÐ¼®
(1) Segmentation & Targeting
(2) Positioning
5. ¸¶ÄÉÆÃ¹Í½º 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
6. ZARAÀÇ ¹®Á¦Á¡°ú °³¼±¹æ¾È Á¦¾ð
(1) ¹®Á¦Á¡ ºÐ¼®
(2) ÇØ°á¹æ¾È Á¦¾ð |
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ZARA´Â »ý»ê, À¯Åë,ÆÇ¸Å±îÁö Á÷Á¢ ÇÔÀ¸·Î½á Áß°£»óÀÌ Á¸ÀçÇÏÁö ¾ÊÀ½
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Áß°£À¯Åë´Ü°è°¡ »ý·«µÊÀ¸·Î½á À¯Åë¼Óµµ°¡ ºü¸£°í Fast FashionÀ» °¡´ÉÄÉ ÇÏ´Â ÁÖµÈ ¿ä¼Ò°¡ µÊ |
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SPAºê·£µå(H&M,ZARA,À¯´ÏŬ·Î) ¸¶ÄÉÆÃÁ¶»ç <ºê·£µåÀ̹ÌÁö¿Í ¸¸Á·µµÁ¶»ç¹× SPAºê·£µå ¼ÒºñÀÚ ÀνÄÁ¶»ç>,¼³¹®ÁöÆ÷ÇÔÀÚ·á
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À¯´ÏŬ·Î SPA½ÃÀå¿¡¼ÀÇ ¸¶ÄÉÆÃÀü·«ºÐ¼®¹× °æÀï»ç(ZARA,H&M)¿ÍÀÇ ºñ±³ºÐ¼®
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[°æ¿µÁ¤º¸] SPAºê·£µå ÀÚ¶ó ZARAÀÇ SCM ºÐ¼®(¿µ¹®)
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[°æ¿µÇÐ] ±Û·Î¹ú SPA ÀÇ·ù ºê·£µå, À¯´ÏŬ·Î(Uniqlo)¿Í ÀÚ¶ó(Zara)ÀÇ Çѱ¹½ÃÀå ÁøÃâ
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ÀÚ¶óvsÀ¯´ÏŬ·Î,ÀÚ¶ó¸¶ÄÉÆÃ,ÀÚ¶ó¸¶ÄÉÆÃÀü·«,À¯´ÏŬ·Î,À¯´ÏŬ·Î¸¶ÄÉÆÃ,ZARA,UNIQLO,ÆÐ½ºÆ®ÆÐ¼Ç,SPA,SPAºê·£µå,ÀÚ¶ó¿ÍÀ¯´ÏŬ·Îºñ±³ºÐ¼®
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ZARA,ZARA¸¶ÄÉÆÃÀü·«,ÀÚ¶ó¸¶ÄÉÆÃÀü·«,ÀÚ¶óºÐ¼®,SPAºê·£µå,ÆÐ½ºÆ®ÆÐ¼Ç
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[±¤°í·Ð] ÆÐ½ºÆ® ÆÐ¼Ç SPA ºê·£µå H&M ±¤°íÀü·«
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ÆÐ½ºÆ®ÆÐ¼Ç ºê·£µå ZARA vs ½ºÆÄ¿À ºê·£µåºñ±³ºÐ¼®°ú ±¹³»½ÃÀå°ø·« ¸¶ÄÉÆÃÀü·« ºñ±³ºÐ¼®¹× ÇâÈijª¾Æ°¡¾ßÇÒ ¹æÇâ
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SPAºê·£µå ÀÚ¶ó ZARA ¸¶ÄÉÆÃ(4P,STP) Àü·«ºÐ¼®°ú ZARAÀÇ À¯ÅëÀü·«ºÐ¼® ·¹Æ÷Æ®
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[ÆÐ½ºÆ®ÆÐ¼Ç ºÐ¼®] ÀÚ¶ó(ZARA), Forever21(Æ÷¿¡¹ö21), UNIQLO(À¯´ÏŬ·Î)ÀÇ Çѱ¹ ½ÃÀå ÁøÃâ ¼º°øÀ» À§ÇÑ Àü·« µµÃâ
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[±¹Á¦°æ¿µ] ±Û·Î¹ú ÆÐ¼Ç ºê·£µå ÀÚ¶ó zara ¸¶ÄÉÆÃÀü·«
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SPAÇü ºê·£µå ÀÚ¶ó ZARA, H&M ¼º°øºñ°á
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SPA ±Û·Î¹ú ºê·£µå ÀÚ¶ó, ZARAÀÇ ±¹Á¦°æ¿µ Àü·«
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[°æ¿µÀü·«] ±Û·Î¹ú SPA À¯´ÏŬ·Î(Uniqlo)¿Í ÀÚ¶ó(Zara)ÀÇ Àü·« »ç·ÊºÐ¼®
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[°æ¿µÇÐ] ±Û·Î¹ú SPA ÀÇ·ù ºê·£µå, À¯´ÏŬ·Î(Uniqlo)¿Í ÀÚ¶ó(Zara)ÀÇ Çѱ¹½ÃÀå ÁøÃâ
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H&M±â¾÷ºÐ¼®,H&M¸¶ÄÉÆÃÀü·«,H&M¼º°ø»ç·ÊºÐ¼®,SPAºê·£µå,ÆÐ½ºÆ®ÆÐ¼Ç
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[¼ÒºñÀÚ ½É¸®ÇÐ] ÆÐ½ºÆ® ÆÐ¼Ç ºê·£µå ÀÚ¶ó ZARA Ãæµ¿±¸¸Å¼ºÇâÀÇ °ü°è ¹× ¿äÀÎ ºÐ¼®
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Fast fashionÀÇ °ÀÚ Zara(ÀÚ¶ó)-H&M
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ÆÐ½ºÆ® ÆÐ¼Ç ºê·£µå ÀÚ¶ó ZARA ¸¶ÄÉÆÃÀü·«
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[Àü·«°æ¿µ] SPA ºê·£µå ZARA ÀÚ¶ó ±â¾÷ºÐ¼®
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